How Ventairy Bypassed a $4,748/Year Sales Training Budget to Execute Immediately with Convinco

case study

sales call

Apr 19, 2026

Summary: When Ventairy set out to scale its sales team, traditional training options proved too slow, costly, and disconnected from real-world execution. By switching to a more agile, on-demand approach, they empowered their team to start selling immediately instead of waiting months to see results. The shift reveals a new model for sales growth—one built on speed, practicality, and learning in the flow of work.

When Ryan Holanda, a Commercial Representative at Ventairy, looked at the landscape of sales training in Brazil, he didn’t see a growth investment. He saw friction.

"Using Convinco instead of traditional courses and mentorships in Brazil allowed me to move much faster," Ryan explains.

The traditional path was too slow and expensive

Ventairy needed to scale their external sales and close deals, not sit in virtual classrooms. But the standard alternatives in the market weren't helping them stay lean. They looked at the heavy hitters: an 8-hour in-person workshop, a 7-week management course, and a 12-month academia platform.

Every option felt like the same story in a different wrapper: heavy on theory, padded with broad curriculums, and built for people who had the luxury of waiting months to see a return on investment. For a growing sales team planning to scale to 25 people, outfitting everyone with a standard 12-month training platform meant committing to a $4,748 annual expense just to learn the basics. Spending time studying point-of-sale management or demand forecasting meant spending time away from active prospecting and closing.

"I can execute immediately."

The pivot came from a desire to get straight to the revenue. Instead of enrolling in another lengthy, year-long certification, Ryan turned to Convinco.

"Instead of spending months learning, I can execute immediately and rely on Convinco where needed, at a lower cost," Ryan noted. By shifting away from theoretical modules, Ventairy was able to start executing from day one.

$4,748/Year → Immediate execution, at a fraction of the cost

Today, Ryan relies on Convinco to navigate the complexities of B2B and B2C sales. The savings go far beyond just bypassing a nearly $5,000/year training budget.

They eliminated the biggest hidden cost in sales: lost time. No more sitting through outdated 160-hour modules. No more waiting for a monthly live mentoring session to get a question answered.

The system handles exactly what a modern commercial representative actually needs in the field. Does it have the 30-hour theoretical padding of an executive course? No. Does it need to? Also no. It's purpose-built for action. Whenever Ryan hits a roadblock in client prospecting, objection handling, or negotiation, Convinco is there to bridge the gap in real-time.

Why it matters

For a growing company like Ventairy, the math has changed. Traditional certifications and 12-month programs promise expertise, but they come with someone else's timeline baked in. They force you to memorize the playbook before you’re allowed on the field.

Convinco gives sales professionals like Ryan leverage. It allows them to learn while doing, turning potential downtime into active selling time. The tools to execute immediately are finally good enough that the old calculus of "study first, sell later" no longer applies.

Explore how Convincio can elevate your sales communication and accelerate your growth: book a demo with Convinco.